Marketing, internationalization and heritage tourism: systematic literature review
Keywords:
Cultura tourism, Cultural heritage, Marketing, Internacioalization, Systematic Literature Review
Abstract
The purpose of this research is to describe the marketing variables used in the literature to assess the internationalization of touristic destinations with a value proposition involving Cultural Heritage. ASystematic Literature Review was methodologicalstrategy, with an observation window encompassing 2005-2017, and using Scopus and Web of Science. The most relevant variables are Marketing Management, Consumer Behavior, Integrated Marketing Communications, Demand Forecasts and Destination’s Marketing and Branding. Findings account for the main aspects to be managed by operators, government andstakeholders for the internationalization of heritage tourism.
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Published
2019-05-03
How to Cite
Rojas-Berrio, S., Rojas-Berrio, S. I., & Robayo-Pinzón, O. (2019, May 3). Marketing, internationalization and heritage tourism: systematic literature review. Journal of Tourism and Heritage Research, 2(2), 189-206. Retrieved from http://www.jthr.es/index.php/journal/article/view/49
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Artículos
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