Artificial intelligence applied to tourism development in Mexico

  • Ana Bertha Vidal Fócil Universidad Juárez Autónoma de Tabasco

Abstract

Artificial Intelligence has entered the entire world in a drastic way, occupying increasingly greater spaces in the different areas of social, academic, cultural and economic life. Sectors such as world tourism are making use of tools that allow us to discover and promote unimaginable places that exist, but that were not known or famous. Artificial Intelligence (AI or AI), known by its acronym in English; It results in a range of mixed experiences and emotions that human beings are having. Mexico is considered a country that is highly communicated through virtual platforms such as WhatsApp and social networks that have intensified the use of virtual assistants in Mexican tourism companies that are working through the use of (AI), which allows them to save many weights in operational areas. Efficient services such as booking a hotel, timely information about tourist places to visit, new places that are just beginning to be inserted into the knowledge, taste and preferences of tourists, have diversified the range of opportunities to discover exotic and cultural corners around the world. in the tourism sector. The result of the investigation is the anxiety of the working class in this sector, who are in danger of being displaced by a laptop or computer machine. The methodology used to develop the research was through the description, explanation and investigation of the phenomena that are at the forefront of technological advance in the tourism.

References

Alandete D. (2011). John McCarthy, el arranque de la inteligencia artificial. Obituario. El País, 27 de octubre de 2011.
Alvarez, L. J. (2023). La IA en el mundo del turismo, desafío o condena. Forbes. Junio 28 de 2023.
Clase Turistica. 2023. La Inteligencia Artificial y su impacto en el Turismo. 13 de marzo de 2023. Lo último en turismo tecnología.
Duickerman, W. (2021). Brita (Inteligencia Artificial). 30 de 0ctubre de 2021. https://brita.mx/author/b1985rita_/page/30/
Gutiérrez, F. (2023). Que hacen los hoteles para atraer huéspedes a sus espacios. Posada utiliza la inteligencia artificial para mejorar experiencia. 29 de noviembre de 2023.
Hinds. (2024). Como la IA, esta cambiando la industria de cruceros para mejor. https://www.hinds.es/como-la-ia-esta-cambiando-la-industria-de-cruceros-para-mejor/#:~:text=En%20la%20industria%20de%20los,mejorar%20la%20experiencia%20del%20viajero.
Milenio. 2021. La Secretaría de Turismo (Sectur), es una de las que tiene el presupuesto más bajo de todas las secretarias. https://www.milenio.com/negocios/turismo-da-mas-divisas-a-mexico-que-comercio-y-petroleo
Ponce de León, M. (2023). Aplicación de la Inteligencia Artificial en la Industria Turística. Invertour. 15 de junio de 2023.
Sosa Jesús. (2023). Open AI_ La empresa que está detrás del revolucionario CharGPT. 17 de octubre de 2023. https://economia3.com/openai-empresa/
Reporteur. (2023). Melía., Barceló, NH y Riu. Aprovechan así la Inteligencia Artificial. 24 de julio de 2023. https://www.reportur.com/mexico/2023/07/24/melia-barcelo-nh-y-riu-asi-aprovechan-la-inteligencia-artificial/
Rivera, A. (2023). Abastur Hub. 9 de septiembre de 2023. Digitalización de Restaurantes. https://www.abasturhub.com/nota/restaurantes/digitalizacion-de-restaurantes
Graham, R. (2024). Universidad del Caribe. https://www.unicaribe.mx/noticias/analizan-en-unicaribe-las-ventajas-de-la-inteligencia-artificial-en-el-turismo
Royal Caribbean. (2023). Utiliza la Inteligencia Artificial para ampliar sus reservaciones. Redacción Pasillo Turístico: Información desde otra perspectiva 16 de marzo de 2023. https://pasilloturistico.com/royal-caribbean-utiliza-la-inteligencia-artificial-para-ampliar-sus-reservaciones/.
Published
2024-02-12
How to Cite
Vidal Fócil, A. B. (2024, February 12). Artificial intelligence applied to tourism development in Mexico. Journal of Tourism and Heritage Research, 7(1), 149-156. Retrieved from http://www.jthr.es/index.php/journal/article/view/532