Residents' preferences for cultural routes in their city: a case study
Abstract
This article analyzes the preferences of Madrid residents towards cultural routes developed in their city, with the aim of contributing to a more participatory, inclusive, and sustainable tourism design. Through a quantitative methodology based on surveys, the themes, formats, and conditions most valued by citizens when engaging in cultural experiences within their urban environment are identified.
The results reveal a high level of interest in historical, literary, and art routes, along with growing attention to more innovative formats such as gender-themed, street art, or gastronomic routes. Factors such as age, gender, or educational level influence these preferences, demonstrating the diversity of the resident public. Respondents especially value accessibility, the representation of local voices, and the decentralization of cultural activities beyond the historic city center.
The study highlights the importance of incorporating citizens' perspectives into tourism planning, reinforcing the role of residents as active participants rather than passive recipients of tourism dynamics. Cultural routes are positioned as a privileged tool to strengthen local identity, redistribute tourist flows, and promote a more equitable and culturally enriching urban model.
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