• investur investur +34 679218154
  • Luís Santos Polytechnic Institute of Tomar
  • Júlio Silva Polytechnic Institute of Tomar
  • Eunice Lopes Polytechnic Institute of Tomar
  • Jorge Simões Polytechnic Institute of Tomar
Keywords: Cultural tourism, Sustainable development, strategy, carrying capacity


Post pandemic tourism observes a worldwide consumer choice shift from the traditional sun and beach to adventure and nature-based tourism. While interesting for many countries such as Portugal where interior regions observe abandonment and deteriorating economic development, this new economic boost presents unforeseen risk.

Both Municipalities hold similar potential and diversity of assets, from cultural festivities to natural classified areas. However, administrative individuality contributes towards competition, jeopardising the necessary quality of tourism.

The current study analyses the evolution of tourism between 2011 and 2021 in the municipalities of Golegã and Torres Novas in terms of number and diversity of beds, support infrastructures, and tourists. Furthermore, a spatial analysis of tourism diversity evaluates the essence in each municipality.

Using diversity of touristic offer as the core offer can be a drawback if badly planned. The necessary required balanced will award quality potential to market this concept, otherwise leading to dissatisfaction and losses. A thorough analysis of the existing diversity and potential for new niche tourism, dictated the diversification of the current offer and which areas hold space for growth.

As a conclusion a joint model of adaptable integrated tourism for both municipalities is presented as a strategic solution for tourism and sustainable development for the region


Alotaibi, E., & Khan, A. (2022). Impact of Covid-19 on the Hospitality Industry and Responding to Future Pandemic through Technological Innovation. Procedia Computer Science, 204, 844–853.
Chen, J., Huang, Y., Wu, E. Q., Ip, R., & Wang, K. (2023). How does rural tourism experience affect green consumption in terms of memorable rural-based tourism experiences, connectedness to nature and environmental awareness? Journal of Hospitality and Tourism Management, 54, 166–177.
Cifuentes M. (1992). 1992_Metodología Cifuentes. Turrialba: Centro Agronomico Tropical de Investigacion y Enseñanza Catie.
Jafari, K., Özduran, A., & Saydam, M. B. (2021). Hospitality and tourism industry amid COVID-19 pandemic: voices from small Mediterranean town. International Hospitality Review.
Santos, L., & Lopes, V. (2022). MDIR Monthly Ignition Risk Maps , an Integrated Open-Source Strategy for Wildfire Prevention. 1–18.
Santos, N., & Oliveira Moreira, C. (2021). Uncertainty and expectations in Portugal’s tourism activities. Impacts of COVID-19. Research in Globalization, 3.
Stokowski, P. A., Kuentzel, W. F., Derrien, M. M., & Jakobcic, Y. L. (2021). Social, cultural and spatial imaginaries in rural tourism transitions. Journal of Rural Studies, 87(August), 243–253.
Stone, L. S., Stone, M. T., Mogomotsi, P. K., & Mogomotsi, G. E. J. (2021). the Impacts of Covid-19 on Nature-Based Tourism in Botswana: Implications for Community Development. Tourism Review International, 45(2–3), 263–278.
Weng, L., Wu, Y., Han, G., Liu, H., & Cui, F. (2022). Emotional State , Psychological Resilience , and Travel Intention to National Forest Park during COVID-19. 1–17.
World Bank. (2020). Markets & technology rebuilding tourism competitiveness 1 rebuilding tourism competitiveness Tourism response, recovery and resilience to the COVID-19 crisis Markets & Technology Global Tourism Team |.
World Bank. (2022). Expecting the Unexpected: Tools and Policy Considerations to Support the Recovery and Resilience of the Tourism Sector Tourism for Development Rebuilding Tourism Competitiveness: from Crisis to Sustainability.
Yu, P., Zhang, J., Wang, Y., Wang, C., & Zhang, H. (2020). Can tourism development enhance livelihood capitals of rural households? Evidence from Huangshan National Park adjacent communities, China. Science of the Total Environment, 748.
How to Cite
investur, investur, Santos, L., Silva, J., Lopes, E., & Simões, J. (2023, March 15). INTEGRATED ANALYSIS OF TOURISM OFFER FROM GOLEGÃ AND TORRES NOVAS MUNICIPALITIES. Journal of Tourism and Heritage Research, 6(1), 257-270. Retrieved from