CULTURAL IDENTITY IN LANGUAGE CITIES: THE CASE OF MÁLAGA
Abstract
Language tourism offers the opportunity to combine leisure and study trips, growing as a relevant factor of sustainability that places the city of Malaga and its province as a benchmark for the internationalization of Spanish as a universal language of exchange and the relevance that it is acquiring as a language in continuous expansion, which provides a social good, offering a contribution that turns the language into an inexhaustible resource, without production cost and whose value increases with the number of users.
The objective is to create synergies between linguistic and cultural tourism in a city that promotes art, culture and languages, which must value an educational exchange tourism, with a long experience in our city to promote the objectives of sustainable development.
Culture, in all its spheres, is enriched when it is provided with the language tool. Malaga facilitates cooperation between the different structures, public and private, with a relevant history in our city, which make it visible that the economy includes aspects related to social welfare, emotions as factors of human progress.
Our methodology aims to highlight the connection pathways between language tourism, sustainability and culture, providing an observation space that allows the possibility of social change through culture and language tourism.
The Spanish as studies industry in the city of Malaga needs to maintain constant feedback between the University and the various institutions, associations and schools that favor this language city.
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